Content Revolution Panel: Meet Stacey Vollman Warwick of JPMorgan Chase

May 7, 2014 at 11:15 am

Content Revolution Panel Stacey Vollman Warwick of JPMorgan ChaseStacey is currently Head of Content and Social Media on the Global Brand Marketing team at JPMorgan Chase. She works with internal lines of businesses (credit card, home lending, small businesses, wealth management, private bank, investment services) and external agencies/partners to develop comprehensive digital marketing strategies and consumer engagement across paid, owned and earned channels. She provides best practices, tools, capabilities and products across all digital channels including chase.com, jpm.com, third party media, search, social media and mobile.

Prior to JPMorgan Chase, Stacey was General Manager of Sports IIlustrated’s Digital Division including SI.com and SIKIDS.com where she was responsible for the strategic direction and managed the day to day operations of the sites which have over 25MM monthly unique visitors. In this role Stacey was responsible for all revenue and monetization, expense management, product development (including mobile/tablet), partnership and audience development, acquisitions, consumer research, consumer marketing and advertising sales and marketing.

Prior to her role running SI’s digital division, Stacey managed high profile brand properties including the annual Sport Illustrated Swimsuit Franchise and SI’s Sportsman of the Year Franchise. She was a founding and integral member of Sports Illustrated Women magazine, a publication rooted in empowering women through sports and fitness.

Stacey is the co-founder of the digital publishing firm In This Together Media which creates, develops and distributes female-driven books for children and young adults using digital technologies. She is an Advisory Board Member for Westwood One and the Mobile Marketing Association and has sat on the board of several small consumer facing digital and technology companies. Stacey received a BA and MBA from Harvard University. She is an avid sports participant and fan and lives in Westchester, NY with her husband and two daughters.

Stacey will be speaking on the Content Revolution panel that will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges. Register today!

Content Revolution Panel: Meet Michael Jobst of BMW

May 6, 2014 at 1:40 pm

Content Revolution Panel Michael Jobst of BMWMichael Jobst serves as National Marketing Manager for BMW of North America. In this role, Michael directs the creative strategic development of national and regional advertising for new vehicle launches and brand communications.

Michael joined the BMW Group in 2004 in the role of Marketing Analyst for BMW Financial Services, where he was responsible for the management of customer and dealer communication materials. In 2010, Michael moved to his current position to leverage his extensive BMW brand and creative background at BMW of North America.

With over 15 years of advertising, media and creative experience, Michael has worked in the medical, financial and luxury furnishings industries. Michael considers himself a “right brain” individual that is driven by problem solving through creativity.

Michael earned a bachelor’s degree in Graphic Design and Advertising from Moravian College in Bethlehem, Pennsylvania.

Michael will be speaking on the Content Revolution panel that will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges. Register today!

Content Revolution Panel: Meet Kristen Comings of L’Oreal Paris USA

May 5, 2014 at 3:40 pm

Content Revolution Panel Kristen Comings of LOreal Paris USAKristen Comings serves as Vice President of Integrated Marketing Communications for L’Oréal Paris USA since December 2013. She oversees integrated marketing efforts for the brand’s four beauty categories – cosmetics, skincare, hair color and hair care. She manages media investments, content strategy and execution, digital platforms and consumer engagements through events and promotions.

Her career achievements include the launch of Women of Worth in 2005, a philanthropic initiative recognizing women giving back to their communities. In addition, she has created partnerships from Project Runway, Destination Beauty to the first ever beauty partnership with Rent the Runway.

Prior to joining L’Oréal, Ms. Comings worked at Grey Advertising as Vice President, Management Supervisor on the CoverGirl account.

Ms. Comings graduated with a Bachelor of Arts from Mount Holyoke College in 1993. She lives in New York City with her husband Brian and her daughter Vivienne.

Kristen will be speaking on the Content Revolution panel that will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges. Register today!

Content Revolution Panel: Meet Jordan Bitterman of Mindshare

May 2, 2014 at 2:53 pm

Content Revolution Panel Jordan Bitterman of MindshareAs Mindshare’s first Chief Strategy Officer, Jordan is responsible for driving digital, content and communications planning, managing industry partnerships as well as identifying and integrating emerging technologies.

He plays a key role in Mindshare’s “Adaptive Marketing” approach, which uses real-time consumer data to rapidly initiate, alter and optimize client marketing efforts.

Before joining Mindshare, Jordan spent 8 years at Digitas, playing a central role in the development of the company’s brand content offering. He was a founding producer of its annual NewFront event, pairing marketers with content creators and distributors. In 2012, the Digital Content NewFronts became an important milestone on the advertising industry calendar, competing with the broadcast upfronts to drive the marketplace for digital video.

Bitterman has produced numerous tablet app thought pieces including Digitas Trends and Digitas Cache as well as the agency’s seminar at Cannes Lions and presence at CES.

Jordan is a sought-after industry thought leader and is frequently quoted in publications such as Adweek, Forbes, Fortune, The Wall Street Journal and Bloomberg TV.

He has received numerous industry distinctions including: DM News’ “40 Under 40,” The Internationalist and the Vevo Rockstar Award.

Earlier in his tenure at Digitas, Jordan led the New York Media Capability and was the relationship lead for the global advertising unit of American Express.

Previously, Jordan was VP Group Media Director at FCBi , Media Director at Modem Media, Business Development Director at Alta Vista. Before that, he served as SVP, Digital Media Director at Ammirati Puris Lintas, where, at 26, he was the youngest member of the company’s New York Operating Board – a group of 30 executives tasked with leading key initiatives of the 1,100-person flagship office.

Jordan began his professional career at The White House in The Office of Presidential Press Advance. He played a key role in orchestrating the movements of the White House press corps following the President. The pressure-packed environment of immediate reaction and mobilization served as a good primer for the world of New York advertising and Adaptive Marketing.

Jordan holds a B.A. degree in Marketing from The George Washington University in Washington DC.

Jordan will be speaking on the Content Revolution panel that will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges. Register today!

Content Revolution Panel: Meet Stevie Benjamin of MillerCoors

May 1, 2014 at 4:00 pm

Content Revolution Panel Stevie Benjamin of MillerCoorsStevie Benjamin is the Senior Director / Marketing Connections at MillerCoors. In this role she leads media and digital marketing across the marketing and sales organizations. Having started at Coors in 2005, Stevie has been fortunate enough to work on some of the world’s best brands including Coors Light, Miller Lite, Blue Moon, Miller High Life, Redds, etc.

Stevie’s role is to provide vision, strategy and innovation across paid/owned/earned channels including digital, media, content, social, technology, insights, etc. She is passionate about the intersection of consumer and brands and she and team have lead robust content development with the likes of Turner, Univision, AOL, Complex, FOX, Discovery and others. As one of the largest advertisers of Sport’s programming, Stevie leads multi-faceted partnerships with ESPN, Bleacher Report, FOX, NBC, etc. Responsibilities also include the “incubator fund” that supports forward leaning technology partners, as well as the technology infrastructure for Marketing. She oversees an extremely talented group of digital & media professionals that continually bring exciting ideas to life.

Prior to entering the beer world, Stevie led Corporate and Business media work at Verizon in New York City. Earlier in her career she held posts at Ogilvy & Mather and The Media Edge managing the media work of such brands as American Express, Burger King, AT&T and Dr. Pepper/7UP.

She is an active member of the ANA and chairs the Midwest Digital Committee. She was honored in 2013 as an AWNY Game Changer and in 2012 as Ad Age Women To Watch. Along with partner Bill and daughter Macgregor, she resides in Chicago. When not selling the world’s best beer brands, she and her family can be found enjoying their American Saddlebred horses.

Stevie will be speaking on the Content Revolution panel that will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges. Register today!