Facebook’s New Simple Way To Buy Ads

October 8, 2013 at 8:00 am

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Yesterday, Facebook unveiled a major revamp of both its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now boast a more efficient interface.

If you have used their ad-buying platforms in the past, you know that it wasn’t the most logical design. Prior to the updated platform, ad buyers were asked to choose from a range of ad options and then select their campaign objectives and optimization methods. Now, they are simply first asked to identify their objectives.

Facebook’s new straightforward way to buy ads makes things easier for advertisers.