Currently at Taco Bell, Stephanie leads a team of 18 marketers who drive Taco Bell’s marketing strategy and pipeline innovation efforts across both the brand’s national and test marketing calendars. Stephanie and her team are accountable for insight-driven marketing from concept to national launch including major brand initiatives such as the record-breaking Doritos Locos Tacos platform. Stephanie has been at the brand for nearly 10 years and has played an integral role expanding Taco Bell’s beverage portofolio, leading the launch of Frutista Freeze, the brand’s first frozen beverage line as well as the repositioning of Taco Bell’s Late Night offering to Fourthmeal.
Prior to joining Taco Bell, Stephanie worked in Marketing & Research in Twentieth Century Fox’s International Television Division to drive the successful international launch of TV series such as 24 and The Simpsons. Stephanie holds an MBA from the UCLA Anderson School of Management and a Business Economics undergraduate degree from UCLA.
Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Stephanie Sotelo Perdue in the Brainwave category. Register today!