Meet Changing the Game Awards Honoree: Joanne Smith, Delta

April 9, 2014 at 12:55 pm

Changing the Game Awards Honoree Joanne Smith DeltaJoanne Smith is senior vice president – In-Flight Service for Delta Air Lines.

In this position, Joanne leads more than 20,000 flight attendants, supervisory and administrative personnel as well as oversees the airline’s onboard product development and catering operations, including 155 kitchens across the globe supporting 3400 flights per day.

Joanne is responsible for improving onboard customer satisfaction while continuing to build upon Delta’s “great place to work” philosophy. Creating brand differentiation through innovative and thoughtful products and services is an important focus of Delta’s In-Flight Service team which recently launched personal electronic devices for use onboard by Delta’s flights attendants. This device is foundational to advancing Delta’s commitment to continually improve and customize flight attendant interaction and the customer experience.

Joanne joined Delta in 2002 as vice president – Marketing and Customer Service for Song, the airline’s former low-cost carrier. She also has served as Delta’s vice president – Marketing with responsibility for the airline’s global brand management, worldwide marketing communications, marketing sponsorships, community affairs and customer research, as well as product and service development.

Joanne’s 30-year career and expertise in the travel industry have been recognized by awards and honors including being named one of the 25 Power Women to Watch in Atlanta in 2006, Advertising Age Top 10 Women to Watch in 2007, and Wall Street Journal’s Top Women to Watch in 2008. She serves on the Board of Directors for the Atlanta Habitat for Humanity, the Dean’s Advisory Council for Orfalea College of Business, and as an Advisory Board Member of the Breast Cancer Research Foundation.

Joanne holds a bachelor’s degree in Business Administration from California Polytechnic State University.

Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Joanne Smith in the Paradigm Shift category. Register today!