Kim Brink is Vice President of Marketing at NASCAR. As part of the executive leadership team overseeing NASCAR’s five-year Industry Action Plan (IAP), Kim plays a pivotal role in developing strategies to grow the youth and Hispanic fan base as well as reach the next-generation of NASCAR fans.
Brink, formerly managing director before her promotion in December 2012, joined NASCAR in 2011. In early 2012, she set in motion a re-energized “Everything Else
is Just a Game” brand campaign that launched at the 2012 Daytona 500. In addition, she spearheaded NASCAR’s Agency of Record review, which concluded with the selection of the class-leading Ogilvy & Mather to service the sport’s evolving advertising and marketing needs.
Previously, Brink was the Cadillac Executive Director of Advertising and Sales Promotions from March 2010 to February 2011. In her position, Brink oversaw Cadillac’s national and retail advertising and sales promotion efforts including media planning/execution, creative development, digital marketing and agency management. She led the introduction of the CTS Coupe and creation of the Cadillac “Standard of the World” Creative Platform.
Prior to joining Cadillac, Brink served as Chevrolet’s General Director of Advertising and Promotions where she introduced the highly regarded American Revolution campaign and was responsible for over 20 vehicle launches. In addition, Brink was responsible for strategic promotional partnerships with NASCAR, MLB and the Country Music Association.
From 1999-2003, Brink was the Cadillac Advertising and Promotions Director where she launched the groundbreaking Led Zeppelin Breakthrough campaign. Before joining Cadillac, Brink was the assistant brand manager for the Chevy Silverado, where she was responsible for leading the critical marketing launch of the all-new full-size pickup truck.
Brink joined GM in 1989 as a market research analyst and in the following years served as product line manager for the Chevrolet Malibu and advertising manager for Chevrolet Trucks before moving on to the position of Silverado assistant brand manager.
Brink attended Wayne State University. She earned a bachelor’s of science degree in 1988 and a master’s of business administration degree in 1989, both in marketing. In addition, she graduated from the Kellogg Executive Development Program at Northwestern University. Brink was recognized by Automotive News as one of the 100 Leading Women in the automotive industry in 2000 and as one of their Automotive All Stars in 2004 and 2008. In 2005, Brink received the Advertising Working Mother of the Year award from The Advertising Women of New York (AWNY). In 2012, SportsBusiness Journal and SportsBusiness Daily recognized Brink as part of their class of “Game Changers: Women in Sports Business.” Brink has also served as a member of the Board of Directors for the Country Music Association, and is a current Board Member of NBC Universal.
Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Kim Brink in the Quantum Leap category. Register today!