Debbie Weinstein is the Vice President of Global Media for Categories & Partnerships at Unilever. She and her team are responsible for pioneering the future of media to build Unilever’s iconic brands and drive growth on a global scale. Her team leads communications planning across paid, owned, and earned media and provides brand planning investment guidance & analysis. Given the radical change underway in the media landscape, Debbie and her team focus extensively on driving Unilever’s global digital marketing, with particular emphasis on social media, mobile, and search. She is also responsible for leading the company’s global digital partnerships with Facebook, Google, Microsoft, and Twitter, among others, to maximize innovation, creative excellence, value, and insight on these platforms for Unilever.
In previous positions, Debbie was responsible for developing new media approaches for Unilever’s iconic global brands within its Personal Care division. She developed successful, award-winning media strategies and communications initiatives to enable personal care brands like Dove and Signal to connect and engage with their target audiences around the world. While leading the Global Media Personal Care team, Debbie also defined and evangelized Unilever’s global/local Social Media approach adopted by hundreds of brands within the business today.
Prior to Unilever, Debbie spent a decade working at and with media companies in sales, marketing, strategy and business development roles at Viacom, MTV Networks, Bolt.com, and her own consulting firm. She began her career as an investment banker in Mergers & Acquisitions at Goldman, Sachs & Co.
Debbie has an MBA from Harvard Business School and a BA from Brown University. She currently resides in London with her husband and daughter.
Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Debbie Weinstein in the Paradigm Shift category. Register today!