Meet Changing the Game Awards Honoree: Debbie Weinstein, Unilever

April 10, 2014 at 1:00 pm

Changing the Game Awards Honoree Debbie Weinstein UnileverDebbie Weinstein is the Vice President of Global Media for Categories & Partnerships at Unilever. She and her team are responsible for pioneering the future of media to build Unilever’s iconic brands and drive growth on a global scale. Her team leads communications planning across paid, owned, and earned media and provides brand planning investment guidance & analysis. Given the radical change underway in the media landscape, Debbie and her team focus extensively on driving Unilever’s global digital marketing, with particular emphasis on social media, mobile, and search. She is also responsible for leading the company’s global digital partnerships with Facebook, Google, Microsoft, and Twitter, among others, to maximize innovation, creative excellence, value, and insight on these platforms for Unilever.

In previous positions, Debbie was responsible for developing new media approaches for Unilever’s iconic global brands within its Personal Care division. She developed successful, award-winning media strategies and communications initiatives to enable personal care brands like Dove and Signal to connect and engage with their target audiences around the world. While leading the Global Media Personal Care team, Debbie also defined and evangelized Unilever’s global/local Social Media approach adopted by hundreds of brands within the business today.

Prior to Unilever, Debbie spent a decade working at and with media companies in sales, marketing, strategy and business development roles at Viacom, MTV Networks, Bolt.com, and her own consulting firm. She began her career as an investment banker in Mergers & Acquisitions at Goldman, Sachs & Co.

Debbie has an MBA from Harvard Business School and a BA from Brown University. She currently resides in London with her husband and daughter.

Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Debbie Weinstein in the Paradigm Shift category. Register today!

Ads On Facebook’s Right Sidebar Get A Revamp

April 10, 2014 at 8:00 am

AdWeek Facebook Right Sidebar Ads

The often overlooked right-hand rail ads on Facebook are getting a makeover with pictures that will be twice as large.

Because they’re not the focal point of this social network, ads on this sidebar cost about 20 cents for every thousand impressions, while ads in the coveted News Feed spot cost $5.72. However, with a redesign, and larger pictures to capture attention, the price of running ads in the right-hand rail could rise.

According to Facebook, in early tests the new ads were up to three times more effective.

As stated on Facebook’s blog yesterday, “They will use the same proportions as desktop News Feed ads, they will be larger in size, and there will be fewer of them. For advertisers, this means a simpler way to create ads and an enhanced visual creative canvas on the right-hand column of Facebook.”

What do you think of the new look? Will advertisers utilize the right-hand rail more with Facebook’s redesign? Let us know what you think!

Meet Changing the Game Awards Honoree: Joanne Smith, Delta

April 9, 2014 at 12:55 pm

Changing the Game Awards Honoree Joanne Smith DeltaJoanne Smith is senior vice president – In-Flight Service for Delta Air Lines.

In this position, Joanne leads more than 20,000 flight attendants, supervisory and administrative personnel as well as oversees the airline’s onboard product development and catering operations, including 155 kitchens across the globe supporting 3400 flights per day.

Joanne is responsible for improving onboard customer satisfaction while continuing to build upon Delta’s “great place to work” philosophy. Creating brand differentiation through innovative and thoughtful products and services is an important focus of Delta’s In-Flight Service team which recently launched personal electronic devices for use onboard by Delta’s flights attendants. This device is foundational to advancing Delta’s commitment to continually improve and customize flight attendant interaction and the customer experience.

Joanne joined Delta in 2002 as vice president – Marketing and Customer Service for Song, the airline’s former low-cost carrier. She also has served as Delta’s vice president – Marketing with responsibility for the airline’s global brand management, worldwide marketing communications, marketing sponsorships, community affairs and customer research, as well as product and service development.

Joanne’s 30-year career and expertise in the travel industry have been recognized by awards and honors including being named one of the 25 Power Women to Watch in Atlanta in 2006, Advertising Age Top 10 Women to Watch in 2007, and Wall Street Journal’s Top Women to Watch in 2008. She serves on the Board of Directors for the Atlanta Habitat for Humanity, the Dean’s Advisory Council for Orfalea College of Business, and as an Advisory Board Member of the Breast Cancer Research Foundation.

Joanne holds a bachelor’s degree in Business Administration from California Polytechnic State University.

Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Joanne Smith in the Paradigm Shift category. Register today!

Twitter’s Redesign: Vine Messenger, Emojis, Video Ads And More

April 9, 2014 at 8:00 am
AdWeek Twitter Redesign

AdWeek.com

As Twitter looks to grow its audience and users, a redesign of their social platform began rolling out yesterday. The new look, which has been met with some resistance, is very similar to Facebook and includes features such as Vine messenger, emojis, video ads and more.

AdWeek gives a detailed breakdown of Twitter’s new appearance:

Profile page
Now it comes with a Facebook style large photo at the top and a profile picture inset.

Tweet size
Tweets with more engagement appear larger than ones with less engagement, giving brands—and people, of course—an opportunity to stand out if their tweets connect.

Continue reading AdWeek’s list of Twitter changes here. 

Content Revolution: New Panelists Announced & Early Bird Discount Extended

April 8, 2014 at 5:02 pm

awny content revolution

Everyone is talking content – long form, short form, native, adaptive – whether they produce it, sell it, place it or use it to reach their customers. Today’s marketers are executing sophisticated content strategies based on device consumption behavior, consumer’s location, and consumer’s mindset.

The challenge they all face is to successfully use these programs to achieve their business and brand goals.

The Content Revolution panel will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges.

Moderator:

  • Emilio Garcia-Ruiz, Managing Editor, The Washington Post

Panelists:

  • Jordan Bitterman, Chief Strategy Officer, North America, Mindshare
  • Kristen Comings, Vice President of Integrated Marketing Communications, L’Oreal Paris USA
  • Michael Jobst, National Marketing Manager, BMW
  • Stacey Vollman Warwick, Head of Content Strategy and Operations, JPMorgan Chase
  • Stevie Benjamin, Senior Director of Media and Digital, MillerCoors

Date:   Thursday, May 8th
Time: 7:45 AM – 9:30 AM
Location:  AppNexus - 28 West 23rd Street
Tickets: Member $95 / Guest $150 / Reserved Rows of 9 Seats: $1200
Extended Early Bird Discount: Use promo code CONTENT10  for 10% off until this Friday, April 11th.

Register here!

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