Nancy Berger Cardone was named vice president and publisher of Marie Claire, a joint venture between Hearst Magazines and Marie Claire Album, in December of 2009.
Cardone has led the brand to innovative new developments, including Marie Claire @Work, the Marie Claire Fall Fashion A to Z iPad app and the revolutionary ad unit, the Marie Claire “Cling.” In addition, Marie Claire receives an average of over 100 million press impressions monthly and can be seen on Lifetime’s Project Runway – the #1 competitive reality program on cable television – and two additional Runway shows, Project Runway All-Stars and Under the Gunn.
In October 2012, Cardone was honored by Advertising Age as “Publisher of the Year” and Marie Claire was named “Magazine of the Year” on the annual “A List,” both significant honors in the media industry.
Prior to Marie Claire, Cardone spent eight years as vice president and publisher of Allure and was most recently vice president and publisher of Gourmet.
During her time at Gourmet, Cardone launched an entertainment social networking site called GourmetGuestList.com; was the executive producer and launched a new PBS television series, Gourmet’s Adventures With Ruth, which debuted September 2009; and created a branded travel agency extension to the magazine.
Cardone was vice president and publisher of Allure, from 2001 – 2008, during which time the magazine achieved unprecedented revenue, with seven consecutive years of growth. Allure earned and maintained #1 market share while diversifying the business via new marketing concepts, such as the Allure Virtual Store, the first-ever virtual boutique. In addition, Cardone created a powerful marketing platform around the magazine’s annual Best of Beauty awards, which included a usable award seal, manufacturer programs, retail partnerships, digital extensions and incremental advertising revenue.
During Cardone’s tenure at Allure, the magazine won numerous awards, including Adweek’s Hot List and Advertising Age’s Best Performer.
Prior to that, from 1994 – 2000, Cardone held several positions at Vanity Fair. Originally hired as their advertising manager, she quickly advanced to advertising director and subsequently to associate publisher. As associate publisher, Cardone oversaw the marketing and sales of Vanity Fair’s special signature issues, and presided over a dramatic increase in business, doubling advertising pages from 1,000 to 2,000 in 2000. Cardone began her Conde Nast career in 1989, where she served as a senior sales person at Gourmet.
In addition, Cardone has worked in database marketing for the Cowles Thomas Travel Group, where she served as VP, marketing director. She began her career working in the travel trade arena, including Meeting News and Hotel and Travel Index publications.
Nancy Berger Cardone holds a B.S. in Marketing from Rutgers University. She resides in Scarsdale, New York with her husband and children.
Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Nancy Cardone in the Paradigm Shift category. Register today!