Meet Changing the Game Awards Honoree: Barbara Messing, TripAdvisor

April 8, 2014 at 1:42 pm

Changing the Game Honoree Barbara Messing TripAdvisorBarbara Messing leads the global marketing efforts as TripAdvisor continues to expand its global footprint as the world’s largest travel site. Barbara leads all consumer marketing activities at TripAdvisor, including brand development and experience, customer relationship marketing, public relations, search engine marketing, traffic acquisition, and mobile partnerships.

Prior to joining TripAdvisor, Barbara spent nine years at Hotwire, where she served in a number of leadership roles, most recently serving as vice president and general manager of Travel Ticker. She also served in roles including vice president of customer experience and director of product development.

Before joining Hotwire in 2002, Barbara was a product director at Keen.com and a segment producer at The Travel Channel. In 2011, Barbara was named a “Brand Genius” by Adweek.

Barbara holds an undergraduate degree from Northwestern University and a JD from Stanford University.

Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Barbara Messing in the Paradigm Shift category. Register today!

This Intense Ad Will Make You Think Twice About Texting And Driving

April 8, 2014 at 8:00 am

Texting And Driving Ad

With April being National Distracted Driving Awareness Month, The National Highway Traffic Safety Administration has released an intense ad that demonstrates the tragic consequences that can occur from texting while driving.

In the ad from The Tombras Group, we view an everyday scene of three teenagers laughing in a car. When the driver receives a text on her phone, she glances down for a moment to look at it, just long enough to blow past a stop sign and get slammed into by a truck. The following scene of shattered glass plays out in slow motion.

The brutally realistic ad hopes to deter people, young and old, from texting while driving and from letting other distractions interfere with their safety.

As stated in an article from Mashable, “As part of the push, the NTSB has also launched Distraction.gov, a website about texting and driving. Some 3,328 people were killed in “distraction-affected” crashes in the U.S. in 2012, a slight drop from 3,360 in 2011. An estimated 421,000 people were also injured in motor vehicle crashes involving a distracted driver, a 9% increase from 2011.”

View the complete ad in the video below and share your thoughts with us on Facebook and Twitter.

Changing the Game Awards Honoree: Nancy Cardone, Marie Claire

April 7, 2014 at 1:00 pm

Chaning the Game Awards Honoree Nancy Cardone Marie ClaireNancy Berger Cardone was named vice president and publisher of Marie Claire, a joint venture between Hearst Magazines and Marie Claire Album, in December of 2009.

Cardone has led the brand to innovative new developments, including Marie Claire @Work, the Marie Claire Fall Fashion A to Z iPad app and the revolutionary ad unit, the Marie Claire “Cling.” In addition, Marie Claire receives an average of over 100 million press impressions monthly and can be seen on Lifetime’s Project Runway – the #1 competitive reality program on cable television – and two additional Runway shows, Project Runway All-Stars and Under the Gunn.

In October 2012, Cardone was honored by Advertising Age as “Publisher of the Year” and Marie Claire was named “Magazine of the Year” on the annual “A List,” both significant honors in the media industry.

Prior to Marie Claire, Cardone spent eight years as vice president and publisher of Allure and was most recently vice president and publisher of Gourmet.

During her time at Gourmet, Cardone launched an entertainment social networking site called GourmetGuestList.com; was the executive producer and launched a new PBS television series, Gourmet’s Adventures With Ruth, which debuted September 2009; and created a branded travel agency extension to the magazine.

Cardone was vice president and publisher of Allure, from 2001 – 2008, during which time the magazine achieved unprecedented revenue, with seven consecutive years of growth. Allure earned and maintained #1 market share while diversifying the business via new marketing concepts, such as the Allure Virtual Store, the first-ever virtual boutique. In addition, Cardone created a powerful marketing platform around the magazine’s annual Best of Beauty awards, which included a usable award seal, manufacturer programs, retail partnerships, digital extensions and incremental advertising revenue.

During Cardone’s tenure at Allure, the magazine won numerous awards, including Adweek’s Hot List and Advertising Age’s Best Performer.

Prior to that, from 1994 – 2000, Cardone held several positions at Vanity Fair. Originally hired as their advertising manager, she quickly advanced to advertising director and subsequently to associate publisher. As associate publisher, Cardone oversaw the marketing and sales of Vanity Fair’s special signature issues, and presided over a dramatic increase in business, doubling advertising pages from 1,000 to 2,000 in 2000. Cardone began her Conde Nast career in 1989, where she served as a senior sales person at Gourmet.

In addition, Cardone has worked in database marketing for the Cowles Thomas Travel Group, where she served as VP, marketing director. She began her career working in the travel trade arena, including Meeting News and Hotel and Travel Index publications.

Nancy Berger Cardone holds a B.S. in Marketing from Rutgers University. She resides in Scarsdale, New York with her husband and children.

Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Nancy Cardone in the Paradigm Shift category. Register today!

Amazon Releases New Fire TV Ad With Gary Busey

April 7, 2014 at 8:00 am

Gary Busey Stars In Amazon Fire TV Ad

Last week, Amazon announced that it would be releasing Fire TV – an internet-connected set-top box that the company hopes will rival Apple TV, Roku, and gaming consoles like the X-box One. The chosen spokesman for this new device? Gary Busey.

In the strange and funny ad, Busey expresses his love for talking to things but gets frustrated when they don’t listen. We see Busey yelling at competitor device Roku, “Find Gary Busey!”, but with no response. Enter Amazon Fire TV.

When Busey uses the same tactic with Amazon Fire TV, its voice search capabilities give him exactly what he’s looking for.

View the full ad spot below and share your thoughts with us on Twitter!

Changing the Game Awards Honoree: Jill Baskin, Mondelēz

April 4, 2014 at 1:36 pm

Changing the Game Awards Honoree Jill Baskin MondelezJill Baskin, Senior Director, Global Marketing Communications, oversees global biscuits communication efforts for Mondelēz International. Brands in her portfolio include Oreo, Club Social, TUC, Chips Ahoy, Honeymaid, belVita and Barni.

Jill spent much of her career honing her advertising and marketing skills in Chicago at Leo Burnett, where she rose through the ranks from Assistant Account Executive to Senior Vice President. Throughout her time at Leo Burnett, she managed domestic and global accounts for iconic brands like McDonald’s, Heinz, Toys R Us, Pillsbury, Miller Beer, Pepsi and United Airlines.

In addition to her agency experience, Jill started her own strategic consultancy business to advise a wide range of clients.

At her core, Jill is a strategic planner, known for uncovering consumers’ deepest feelings about a product and translating those insights into successful marketing campaigns. She is a trained facilitator, known for her innovative interviewing techniques. She has been seen employing these skills at home questioning her teenage children as well as in focus group facilities.

When not on an airplane, Jill can be found in her garden chasing off raccoons and other critters or at “The Cell” cheering on the Chicago White Sox. Go Sox!

Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Jill Baskin in the Paradigm Shift category. Register today!