Meet Changing the Game Awards Honoree: Wanda Young, Walmart

April 16, 2014 at 1:00 pm

wanda pro photoWanda Young is VP, Media, Digital and Partnership Marketing for Walmart. A marketing veteran with over 20 years of experience, Wanda joined Walmart in October 2008 to lead the company’s digital marketing efforts. Today she is responsible for the company’s media presence in traditional, digital and social channels. In this role, she is responsible for bringing Walmart’s “Save Money, Live Better” philosophy to life through integrated media programs that deliver added value and enhance customer experiences.

Having launched Walmart’s social media efforts, Wanda’s team now leads several programs to broaden this reach. She was instrumental in launching the Walmart Corporate Facebook page in October 2009 which now has over 34M fans as well as 4000 individual store pages. Her team runs social programs in Twitter, Pinterest, Instagram, YouTube as well as the Walmart Moms blogger program.

Prior to joining Walmart, Wanda was the director of interactive marketing/online customer experience at Alltel Wireless, which was the fifth-largest wireless company before being acquired by Verizon Wireless in 2008. Wanda served as a corporate marketing web manager for Acxiom Corporation, a data services provider where she spearheaded an award-winning site redesign.

Wanda was named one of Advertising Age’s “Women to Watch” in 2009. Wanda is on the board of the Mobile Marketing Association.

Wanda resides in Bentonville, AR with her husband and two daughters.

Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Wanda Young in the Quantum Leap category. Register today!

Meet Changing the Game Awards Honoree: Sally Grimes, Hillshire Brands

April 15, 2014 at 1:00 pm

Sally Grimes v2Sally Grimes is senior vice president, chief innovation officer for The Hillshire Brands Company (NYSE: HSH) and also serves as president of the Hillshire Brands Gourmet Food Group (GFG).

Grimes is responsible for the company’s innovation process, including identifying strategies, business opportunities and new technologies and developing new capabilities with partners, new business models and new industry structures to serve those opportunities.

In addition, Grimes oversees the GFG, where she is responsible for Hillshire Brands’ gourmet artisanal brands, including Aidells, Gallo Salame, and Golden Island jerky.

She joined the company in July 2012. Prior to Hillshire Brands, she served as global vice president, marketing, for the writing and creative expression business unit at Newell Rubbermaid, Inc. She was responsible for delivering growth for brands including Sharpie, Paper Mate, Expo, Prismacolor and Rolodex.

Before joining Newell Rubbermaid, Grimes spent ten years at Kraft Foods, Inc. in a variety of brand management positions, rising from associate brand manager to senior category business director. She began her career in banking.

Grimes received her Master of Business Administration from the University of Chicago. She was recognized by Fast Company as one of The 100 Most Creative People in Business 2012 and by Ad Age as one of the 24 Women to Watch in 2013.

Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Sally Grimes in the Quantum Leap category. Register today!

Meet Changing the Game Awards Honoree: Kim Brink, NASCAR

April 14, 2014 at 1:00 pm

NASCAR_EXECS_021_Brink_KimKim Brink is Vice President of Marketing at NASCAR. As part of the executive leadership team overseeing NASCAR’s five-year Industry Action Plan (IAP), Kim plays a pivotal role in developing strategies to grow the youth and Hispanic fan base as well as reach the next-generation of NASCAR fans.

Brink, formerly managing director before her promotion in December 2012, joined NASCAR in 2011. In early 2012, she set in motion a re-energized “Everything Else
is Just a Game” brand campaign that launched at the 2012 Daytona 500. In addition, she spearheaded NASCAR’s Agency of Record review, which concluded with the selection of the class-leading Ogilvy & Mather to service the sport’s evolving advertising and marketing needs.

Previously, Brink was the Cadillac Executive Director of Advertising and Sales Promotions from March 2010 to February 2011. In her position, Brink oversaw Cadillac’s national and retail advertising and sales promotion efforts including media planning/execution, creative development, digital marketing and agency management. She led the introduction of the CTS Coupe and creation of the Cadillac “Standard of the World” Creative Platform.

Prior to joining Cadillac, Brink served as Chevrolet’s General Director of Advertising and Promotions where she introduced the highly regarded American Revolution campaign and was responsible for over 20 vehicle launches. In addition, Brink was responsible for strategic promotional partnerships with NASCAR, MLB and the Country Music Association.

From 1999-2003, Brink was the Cadillac Advertising and Promotions Director where she launched the groundbreaking Led Zeppelin Breakthrough campaign. Before joining Cadillac, Brink was the assistant brand manager for the Chevy Silverado, where she was responsible for leading the critical marketing launch of the all-new full-size pickup truck.

Brink joined GM in 1989 as a market research analyst and in the following years served as product line manager for the Chevrolet Malibu and advertising manager for Chevrolet Trucks before moving on to the position of Silverado assistant brand manager.

Brink attended Wayne State University. She earned a bachelor’s of science degree in 1988 and a master’s of business administration degree in 1989, both in marketing. In addition, she graduated from the Kellogg Executive Development Program at Northwestern University. Brink was recognized by Automotive News as one of the 100 Leading Women in the automotive industry in 2000 and as one of their Automotive All Stars in 2004 and 2008. In 2005, Brink received the Advertising Working Mother of the Year award from The Advertising Women of New York (AWNY). In 2012, SportsBusiness Journal and SportsBusiness Daily recognized Brink as part of their class of “Game Changers: Women in Sports Business.” Brink has also served as a member of the Board of Directors for the Country Music Association, and is a current Board Member of NBC Universal.

Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Kim Brink in the Quantum Leap category. Register today!

Meet Changing the Game Awards Honoree: Linda Boff, GE

April 11, 2014 at 1:00 pm

Linda Boff Bio PicBoff is responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy.

Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.

Boff was named B2B Magazine’s 2012 Digital Marketer of Year. She is a frequent speaker at digital and social media industry events.

Boff earned a BA in Political Science and Psychology from Union College. She lives in Irvington, NY with her husband and two children.

Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Linda Boff in the Quantum Leap category. Register today!

Meet Changing the Game Awards Honoree: Debbie Weinstein, Unilever

April 10, 2014 at 1:00 pm

Changing the Game Awards Honoree Debbie Weinstein UnileverDebbie Weinstein is the Vice President of Global Media for Categories & Partnerships at Unilever. She and her team are responsible for pioneering the future of media to build Unilever’s iconic brands and drive growth on a global scale. Her team leads communications planning across paid, owned, and earned media and provides brand planning investment guidance & analysis. Given the radical change underway in the media landscape, Debbie and her team focus extensively on driving Unilever’s global digital marketing, with particular emphasis on social media, mobile, and search. She is also responsible for leading the company’s global digital partnerships with Facebook, Google, Microsoft, and Twitter, among others, to maximize innovation, creative excellence, value, and insight on these platforms for Unilever.

In previous positions, Debbie was responsible for developing new media approaches for Unilever’s iconic global brands within its Personal Care division. She developed successful, award-winning media strategies and communications initiatives to enable personal care brands like Dove and Signal to connect and engage with their target audiences around the world. While leading the Global Media Personal Care team, Debbie also defined and evangelized Unilever’s global/local Social Media approach adopted by hundreds of brands within the business today.

Prior to Unilever, Debbie spent a decade working at and with media companies in sales, marketing, strategy and business development roles at Viacom, MTV Networks, Bolt.com, and her own consulting firm. She began her career as an investment banker in Mergers & Acquisitions at Goldman, Sachs & Co.

Debbie has an MBA from Harvard Business School and a BA from Brown University. She currently resides in London with her husband and daughter.

Join AWNY at the 8th Annual Changing The Game Awards on Wednesday, April 23rd as we honor Debbie Weinstein in the Paradigm Shift category. Register today!