There are plenty of chain drugstores to choose from with a variety of loyalty and coupon programs at each. But now, CVS regulars will be getting ads specifically tailored to their wants and needs.
CVS Pharmacy is taking a big step forward in the increasingly popular realm of personalizing and selecting products for shoppers. The effort will offer customers who belong to the chain’s ExtraCare loyalty program tailored versions of the weekly print circulars distributed through newspapers and in stores to an estimated 45 million people.
The new advertising initiative, myWeekly Ad, will take information from a shopper’s ExtraCare member card and use it to suggest items based off of their previous purchases. All in all, the campaign’s goal is to draw in a younger audience that spends a majority of its time searching the internet for sales and deals.
Do you think CVS’ new advertising method will work in drawing in a younger demographic?