Stevie Benjamin is the Senior Director / Marketing Connections at MillerCoors. In this role she leads media and digital marketing across the marketing and sales organizations. Having started at Coors in 2005, Stevie has been fortunate enough to work on some of the world’s best brands including Coors Light, Miller Lite, Blue Moon, Miller High Life, Redds, etc.
Stevie’s role is to provide vision, strategy and innovation across paid/owned/earned channels including digital, media, content, social, technology, insights, etc. She is passionate about the intersection of consumer and brands and she and team have lead robust content development with the likes of Turner, Univision, AOL, Complex, FOX, Discovery and others. As one of the largest advertisers of Sport’s programming, Stevie leads multi-faceted partnerships with ESPN, Bleacher Report, FOX, NBC, etc. Responsibilities also include the “incubator fund” that supports forward leaning technology partners, as well as the technology infrastructure for Marketing. She oversees an extremely talented group of digital & media professionals that continually bring exciting ideas to life.
Prior to entering the beer world, Stevie led Corporate and Business media work at Verizon in New York City. Earlier in her career she held posts at Ogilvy & Mather and The Media Edge managing the media work of such brands as American Express, Burger King, AT&T and Dr. Pepper/7UP.
She is an active member of the ANA and chairs the Midwest Digital Committee. She was honored in 2013 as an AWNY Game Changer and in 2012 as Ad Age Women To Watch. Along with partner Bill and daughter Macgregor, she resides in Chicago. When not selling the world’s best beer brands, she and her family can be found enjoying their American Saddlebred horses.
Stevie will be speaking on the Content Revolution panel that will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges. Register today!