Content Revolution Panel: Meet Kristen Comings of L’Oreal Paris USA

May 5, 2014 at 3:40 pm

Content Revolution Panel Kristen Comings of LOreal Paris USAKristen Comings serves as Vice President of Integrated Marketing Communications for L’Oréal Paris USA since December 2013. She oversees integrated marketing efforts for the brand’s four beauty categories – cosmetics, skincare, hair color and hair care. She manages media investments, content strategy and execution, digital platforms and consumer engagements through events and promotions.

Her career achievements include the launch of Women of Worth in 2005, a philanthropic initiative recognizing women giving back to their communities. In addition, she has created partnerships from Project Runway, Destination Beauty to the first ever beauty partnership with Rent the Runway.

Prior to joining L’Oréal, Ms. Comings worked at Grey Advertising as Vice President, Management Supervisor on the CoverGirl account.

Ms. Comings graduated with a Bachelor of Arts from Mount Holyoke College in 1993. She lives in New York City with her husband Brian and her daughter Vivienne.

Kristen will be speaking on the Content Revolution panel that will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges. Register today!

Content Revolution: New Panelists Announced & Early Bird Discount Extended

April 8, 2014 at 5:02 pm

awny content revolution

Everyone is talking content – long form, short form, native, adaptive – whether they produce it, sell it, place it or use it to reach their customers. Today’s marketers are executing sophisticated content strategies based on device consumption behavior, consumer’s location, and consumer’s mindset.

The challenge they all face is to successfully use these programs to achieve their business and brand goals.

The Content Revolution panel will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges.

Moderator:

  • Emilio Garcia-Ruiz, Managing Editor, The Washington Post

Panelists:

  • Jordan Bitterman, Chief Strategy Officer, North America, Mindshare
  • Kristen Comings, Vice President of Integrated Marketing Communications, L’Oreal Paris USA
  • Michael Jobst, National Marketing Manager, BMW
  • Stacey Vollman Warwick, Head of Content Strategy and Operations, JPMorgan Chase
  • Stevie Benjamin, Senior Director of Media and Digital, MillerCoors

Date:   Thursday, May 8th
Time: 7:45 AM – 9:30 AM
Location:  AppNexus - 28 West 23rd Street
Tickets: Member $95 / Guest $150 / Reserved Rows of 9 Seats: $1200
Extended Early Bird Discount: Use promo code CONTENT10  for 10% off until this Friday, April 11th.

Register here!

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