Kristen Comings serves as Vice President of Integrated Marketing Communications for L’Oréal Paris USA since December 2013. She oversees integrated marketing efforts for the brand’s four beauty categories – cosmetics, skincare, hair color and hair care. She manages media investments, content strategy and execution, digital platforms and consumer engagements through events and promotions.
Her career achievements include the launch of Women of Worth in 2005, a philanthropic initiative recognizing women giving back to their communities. In addition, she has created partnerships from Project Runway, Destination Beauty to the first ever beauty partnership with Rent the Runway.
Prior to joining L’Oréal, Ms. Comings worked at Grey Advertising as Vice President, Management Supervisor on the CoverGirl account.
Ms. Comings graduated with a Bachelor of Arts from Mount Holyoke College in 1993. She lives in New York City with her husband Brian and her daughter Vivienne.
Kristen will be speaking on the Content Revolution panel that will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges. Register today!