Content Revolution Panel: Meet Michael Jobst of BMW

May 6, 2014 at 1:40 pm

Content Revolution Panel Michael Jobst of BMWMichael Jobst serves as National Marketing Manager for BMW of North America. In this role, Michael directs the creative strategic development of national and regional advertising for new vehicle launches and brand communications.

Michael joined the BMW Group in 2004 in the role of Marketing Analyst for BMW Financial Services, where he was responsible for the management of customer and dealer communication materials. In 2010, Michael moved to his current position to leverage his extensive BMW brand and creative background at BMW of North America.

With over 15 years of advertising, media and creative experience, Michael has worked in the medical, financial and luxury furnishings industries. Michael considers himself a “right brain” individual that is driven by problem solving through creativity.

Michael earned a bachelor’s degree in Graphic Design and Advertising from Moravian College in Bethlehem, Pennsylvania.

Michael will be speaking on the Content Revolution panel that will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges. Register today!

Content Revolution: New Panelists Announced & Early Bird Discount Extended

April 8, 2014 at 5:02 pm

awny content revolution

Everyone is talking content – long form, short form, native, adaptive – whether they produce it, sell it, place it or use it to reach their customers. Today’s marketers are executing sophisticated content strategies based on device consumption behavior, consumer’s location, and consumer’s mindset.

The challenge they all face is to successfully use these programs to achieve their business and brand goals.

The Content Revolution panel will bring together some of today’s most innovative and forward thinking marketing agency executives to talk about the role that Content Marketing plays in their marketing strategies, share experiences, and talk about future challenges.

Moderator:

  • Emilio Garcia-Ruiz, Managing Editor, The Washington Post

Panelists:

  • Jordan Bitterman, Chief Strategy Officer, North America, Mindshare
  • Kristen Comings, Vice President of Integrated Marketing Communications, L’Oreal Paris USA
  • Michael Jobst, National Marketing Manager, BMW
  • Stacey Vollman Warwick, Head of Content Strategy and Operations, JPMorgan Chase
  • Stevie Benjamin, Senior Director of Media and Digital, MillerCoors

Date:   Thursday, May 8th
Time: 7:45 AM – 9:30 AM
Location:  AppNexus - 28 West 23rd Street
Tickets: Member $95 / Guest $150 / Reserved Rows of 9 Seats: $1200
Extended Early Bird Discount: Use promo code CONTENT10  for 10% off until this Friday, April 11th.

Register here!

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