For Fashion and Fashion brands, Pinterest has been said to drive the most referral traffic. But what about Instagram, where the photo is also the focus?
On this platform, brands are turning to user aggregated content to drive sales. Burberry is one of the many brands that will launch Instagram ads this fall and hope to turn likes into checkouts.
Smaller companies like Brooklyn’s Fox and Fawn are taking it one step further and actually allowing followers to purchase items by being the first person to use a specific hashtag. Then that item is run on the credit card the user has stored with the company.
Once Instagram ads begin, it will be interesting to see what effect is has on the usability of the platform and whether brands will benefit from it.